Friday, August 12, 2011

City of Ottawa steps forward

Car ads on buses are a bugaboo of mine, so back in May it was a nice surprise to be stuck behind a bus to see this ad for the campaign by the City of Ottawa and Province of Ontario:

It reads "Reason #74 - a social time on the way to class". This ad at a bus stop on Gladstone has the same message:

It's a refreshing change from the days just a couple of years ago where the City allocated barely enough money for barebones staff for ped/bike initiatives, with no money to implement any of the initiatives to be carried out.

I first realized the absence of pro walking/biking ads in Ottawa when I was in London, Ontario a few years ago and saw this giant billboard ad paid for by the local government promoting carpooling.

This is no replacement for safety campaigns, but I nevertheless hope they keep up this program beyond the warm months.

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